About Us
Our Mission
We aim to supercharge your sales team with unmatched D2D Roofing Restoration Sales training specifically tailored for the dynamic world of residential roofing. With the combined expertise of our rockstar partners at AVCO Roofing, we’re bringing you a platform brimming with energy, knowledge, and a serious commitment to your growth. Our team helps residential roofers achieve higher sales, embrace the thrill of learning, and connect with the best in the business. Whether you’re a seasoned owner, an ambitious sales leader, or a driven sales rep, Roof Warrior is your place to shine, grow, and absolutely crush your sales goals.
Meet the Team
Ryan Groth
CEO and Visionary
Sales Transformation Group
Ryan Groth, Founder & CEO of Sales Transformation Group, is a former pro baseball player turned contractor transformation expert. Based in Maui, Hawaii, and Dallas, TX, he’s driven to shift contractors from reactive to proactive strategies, championing strong teams. With boundless energy, he’s guided countless sales teams toward high-performance excellence. His path was influenced by family experiences with a “mom and pop” contracting business, initially leading him to pursue baseball. Post-baseball, he networked in South Florida, receiving invaluable mentorship from a renowned roofing contractor. This chapter honed his sales strategy, systems, and software implementation skills. Now, as head of the Sales Transformation Group, Ryan is on a mission to help contractors create efficient organizations, fostering a transition from family-centric setups to professional, self-sufficient
firms
Heath Hicks
CEO
AVCO Roofing
Ronnie Lollar
Chief Sales Officer
AVCO Roofing
Heath Hicks and Ronnie Lollar are the founders of AVCO Roofing, one of the most renowned companies in the roofing industry. They are known for being innovators and early adopters of door-to-door (D2D) sales, which has helped them generate over $120 million in combined revenue in just six years. Together with Ryan and STG, they share their unique approach live with sales professionals across the country through Roof Warrior.
When you join the Roof Warrior Program, you’ll have direct access to Heath and Ronnie’s years of expertise and best practices.
Frequently Asked Questions
Who is Roof Warrior made for?
Roof Warrior helps owners, sales leaders, and sales reps in the residential roofing industry. Whether you’re steering the ship or on the front lines of sales, our training empowers you with the skills and knowledge you need to be unstoppable.
How do I know if Roof Warrior is for me?
Roof Warrior is for you if…
- You want a sales team that self-generates leads so you don’t have to rely heavily on marketing.
- You want mentors, coaching, and partners who have generated over $100M in revenue in the D2D Roofing Industry to help you avoid pitfalls and costly mistakes.
- You are ready to get your time back by not having to be the main producer, recruiter, and trainer of new reps.
- You want to make D2D an integral part of your business without experiencing high turnover and maintaining a fun culture.
- You want a fast-track plug-and-play system that all ties together to measure, track, and enable sales reps to crush it in D2D.
- You want guidance on how to pay reps, build sales teams with multiple sales leaders, and beat your competitors.
- You need high-standard training that levels up your salespeople.
- You want a high-integrity culture that impacts your community and to be surrounded by like-minded people.
- You want to learn how to increase your job size and master the supplementing process.
- You want to learn how to recruit and ramp up new reps in an ongoing way to help you scale at the pace you want.
- You want a one-stop shop for your sales training, coaching, and transformation goals.
What kind of training does Roof Warrior provide?
At Roof Warrior, we offer comprehensive training that covers both roofing know-how and sales techniques. We aim to provide a well-rounded education that enhances your understanding of roofing products and improves your sales acumen, equipping you to tackle every aspect of the job.
How many people on my team can use your training?
Roof Warrior is an e-learning solution based on the number of users so that you can choose your plan based on the size of your sales team.
Is Roof Warrior a coaching program or a done-for-you solution?
It’s a transformational platform that offers EVERYTHING you need to build a high-performing D2D sales team. That means you’ll get SOPs, a Program Success and Tools Tracker, Weekly Group Coaching/ Workshop Calls, and a lot more to meet your sales goals.
Find out more by booking a call with one of our growth consultants.
How soon can I expect results?
The sooner you apply our D2D sales process, the sooner you can expect to see the ROI. On average, you can see a tangible boost in sales performance in the first three months of applying our system. At the same time, you can see the impact in 12 months, after which you and your team will have fully internalized the program.
What’s your track record?
The Roof Warrior program is based on the exact D2D sales development system used by AVCO Roofing’s leaders. In just five years, they went from $5M to $31M in sales.
Today, AVCO totals more than $150M by using our program. Under the leadership of Heath Hicks, the company has also shown dozens of roofing contractors how to accelerate their door-to-door sales performance.
Want to be next? Book a call with one of our Account Executives, and let’s get started ASAP.
Is there any sales technology included in the program?
Yes. Through our SalesBuilder Program, Roof Warrior partners with and helps companies implement the best platforms in the industry.
Can Roof Warrior help retail and commercial roofers?
We built our programs focusing on insurance restoration in the residential roofing sector. While our skills and strategies can be valuable to all roofing companies, the core content and examples meet the unique needs of the insurance restoration market.
If we use Roof Warrior, will you do on-site training at our office?
Yes! When you partner with Roof Warrior, your assigned STG coach will perform an on-site training. Our goal is to deliver training that is not only effective but also convenient and tailored to your specific needs and business environment.
Do the coaching calls take place in a group setting?
Yes. However, if you’d prefer 1:1 consultations with Heath Hicks and Ronnie Lollar from AVCO Roofing (and a dedicated business coach), you should choose the Roof Warrior Plus package. This is our most popular package, providing even more accountability and support. If you’re interested in the key differences between our packages, book a call, and we’ll be happy to advise you.